General Manager

Position Summary

The General Manager (GM) is a key role responsible for driving Choura’s mission, vision, and core values throughout the organization. This individual will be tasked with developing and managing a high-performing team of event professionals, aligning sales and operations, and ensuring the company meets and exceeds both financial goals and customer expectations.

As a strategic leader, the GM will put the right people in the right seats, cultivate operational excellence, and foster a culture of collaboration, integrity, and performance.

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Core Responsibilities

• Act as a trusted advisor and communicator to the CEO, consistently delivering clear insights on the company's operational and financial health.
• Lead decision-making with a strong connection to Choura’s vision, mission, and values.
• Deeply understand and manage company financials—including budgeting, forecasting, and margin performance—to achieve monthly, quarterly, and annual goals.
• Uphold a principled decision-making process that prioritizes long-term success and organizational integrity.

Essential Duties

• Maintain balance and alignment between sales and operations on a daily basis.
• Create and refine forecasting tools that emphasize high-margin opportunities.
• Develop and enforce consistent pricing strategies across all sales teams.
• Closely monitor cost of goods sold (COGS) and revenue to maintain healthy profit margins.
• Drive growth strategies focused on key accounts and multi-year partnerships.
• Build and sustain strong relationships with key customers through regular communication.
• Partner with the Director of Operations to recruit and retain high-performing field and warehouse teams.
• Collaborate with analysts to integrate real-time data into strategic decision-making, especially when margins are at risk.
• Engage in ongoing, honest dialogue with the CEO to maintain a pulse on team performance and morale.
• Lead internal initiatives to increase EBITDA and demonstrate return on investment.
• Serve as a brand ambassador in both professional and personal settings, representing Choura with professionalism and authenticity.

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Qualifications & Experience

• 10+ years of relevant leadership experience.
• Visionary leadership with the ability to inspire and mobilize teams.
• Commitment to solutions-oriented thinking and decisive action.
• Proven experience in building and leading successful event or operations teams.
• Strong interpersonal skills and a collaborative mindset.
• Professional appearance and demeanor.
• Unwavering ethical standards and integrity.

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